the assistant that actually brings customers back.

An AI loyalty and referral manager that helps businesses bring customers back and turn recommendations into sales — all through messaging apps.

  • WhatsApp
  • iMessage
  • Telegram
  • Instagram
2WhatsAppRefella
+Message
  1. Engage
  2. Retain
  3. Grow

Built for businesses that live on repeat visits and word of mouth

  • Restaurants
  • Cafés
  • Clothing brands
  • Salons & barbers
  • Clinics
  • Fitness studios
  • Service providers

Capabilities

pick what Refella runs for you. it starts today.

Engage

Be there the moment they ask
  • Answers grounded in your menu, prices and policies
  • Private feedback capture, routed to the right manager
  • Order and booking assistance in the chat
  • Staff tipping with a built-in payment flow
  • Human handoff with full conversation context

Retain

Give them a reason to come back
  • Loyalty balances tracked and redeemed in chat
  • Preferences and visit history on every profile
  • Permission-based offers, never spam
  • Win-back messages when a regular goes quiet
  • Rewards applied automatically at checkout

Grow

Turn a recommendation into a booking
  • Personal referral link for every customer
  • Ready-to-forward message, one tap to share
  • Referred friends greeted and guided to a booking
  • Attribution from introduction to paid visit
  • Rewards released only on qualifying activity

meet Refella, an assistant that lives in your customers' WhatsAppiMessageTelegramInstagram and brings them back around the clock.

Engage

WhatsAppLive chat

Be there the moment they ask

Retain

Loyalty4 / 5 visits

One more visit unlocks a free dessert

Comes Tuesdays
Breakfast
Terrace
Opted in

Give them a reason to come back

Grow

Turn a recommendation into a booking

Privacy

their data stays theirs.

The customer journey

What your customer sees. What Refella handles.

One chat thread carries the whole relationship — from the first scan to the fifth friend they bring in.

  1. Join

    Customer experienceScans a QR code on the table, receipt or mirror and starts a chat with their name and phone number.

    What Refella handlesCreates the customer profile, invites them into the loyalty program, and captures a clear opt-in for updates.

  2. 02Engage

    Customer experienceAsks a question, shares what they liked, or flags something that went wrong.

    What Refella handlesAnswers from approved business information, records the feedback against the profile, and involves staff when needed.

  3. 03Recognize staff

    Customer experienceAsks to tip a favourite chef, stylist or server.

    What Refella handlesIdentifies the staff member and opens a payment flow, with tips reported per person.

  4. 04Earn & redeem

    Customer experienceChecks their rewards and uses a benefit on the spot.

    What Refella handlesTracks qualifying activity, applies the loyalty reward, and keeps the balance honest across visits.

  5. 05Return

    Customer experienceGets a relevant offer — a discounted breakfast on the morning they usually come in.

    What Refella handlesSends permission-based messages informed by stated preferences and real visit history.

  6. 06Refer

    Customer experienceForwards a ready-made message with their personal referral link to a friend.

    What Refella handlesAttributes the introduction and helps the friend book or buy in the same conversation.

  7. 07Get rewarded

    Customer experienceReceives credit after their friend's first visit.

    What Refella handlesVerifies completion, applies the referral reward, and reports the revenue attributed to that introduction.

The referral experience

Sharing that takes one tap

Here is the whole loop at a salon — the same shape works for a dinner reservation, a fitting appointment or a service call.

  1. 01

    Ask at the right moment

    Right after a satisfied appointment, the assistant offers: “Give a friend 15% off their first visit, and get credit toward your next one.”

  2. 02

    Make sharing effortless

    Maya gets a short, ready-to-forward message with her personal referral link. No screenshots, no codes to remember, no app.

  3. 03

    Welcome the friend

    Her friend opens the link and lands in a conversation that already knows why they're there: “Maya recommended you. Do you have appointments this Saturday?”

  4. 04

    Help them decide

    The assistant answers questions on services and prices from approved information, checks connected availability, and completes the booking — handing off to staff when it needs a person.

  5. 05

    Track the result

    Once the friend's appointment is completed, Maya is credited automatically and the salon sees the revenue attributed to that introduction.

Why it works

Channels people actually read

Email campaigns and loyalty apps compete for attention nobody has. A message thread your customer opened themselves is a different conversation entirely.

0apps

for your customers to download

Everything happens in the messaging app already open on their phone. Adoption is a QR code, not an install.

1profile

behind every interaction

Questions, feedback, tips, loyalty and referrals all write to one customer record — so offers are informed, not guessed.

100%

of referrals attributed to revenue

Every introduction is tracked from the shared link to the completed visit, so you reward real outcomes and can see what word of mouth is worth.

Questions

What businesses ask us first

Which messaging apps do you support?

WhatsApp, iMessage, Telegram and Instagram. Most businesses start with WhatsApp because that's where their customers already message them, and add the others once the flow is working.

Do my customers need to install anything?

No. They scan a QR code and a chat opens in the app they already use. They start with their name and phone number — that's the entire onboarding.

Will the AI say something wrong about my business?

It answers from business information you approve — your menu, services, prices, hours and policies. When a question falls outside that, or a customer is unhappy, it hands the conversation to a person with the full context instead of guessing.

How do you stop this from becoming spam?

Every customer opts in explicitly when they join, offers are sent based on stated preferences and real visit history, and opting out takes one message. The point is relevance — a discounted breakfast on the morning they usually come in, not a blast to everyone.

How is a referral actually attributed?

Each customer gets a personal referral link. When a friend opens it, the introduction is attributed to them, and the reward is only released once the friend's visit or purchase is verified as complete. You see the revenue tied to each introduction.

How does staff tipping work?

A customer can ask to tip a specific chef, stylist or server. Refella identifies the staff member and opens a payment flow, and tips are reported per person so recognition lands with the right people.

How long does setup take?

Most businesses are live within a day. You connect a number, we load your approved business information and loyalty rules, and you put the QR code on tables, receipts or mirrors.

What about my customers' data?

Customers opt in for what they receive and can withdraw it at any time. Their data stays tied to your business and is used to serve them — preferences, visit history and rewards — not sold or shared.

See it work on your own business

Open a chat and try the assistant the way your customers would. If it fits, we'll have you live with your own number, rules and rewards within a day.

No card required. A real conversation, not a form.